Customer-Centricity Through Journey Mapping with Ben McCormack Artwork

Epochal Growth | Empowering Leaders to Create Transformative Change

Welcome to Epochal Growth, the podcast dedicated to transforming the way we lead by embodying the change we seek. Embracing the belief that we are the leaders we’ve been waiting for, our mission is to empower leaders to create impactful and lasting transformations in their organizations.

Hosted by industry expert Sarah Caminiti, each episode brings together visionary leaders and change-makers to explore the profound impact of inclusive and intentional leadership. Through engaging conversations and insightful discussions, we reveal how these approaches can revolutionize businesses and drive innovation.

At Epochal Growth, we are passionate about showcasing the transformative power of intentional actions and inclusive practices. Whether you are a seasoned entrepreneur, an aspiring leader, or someone passionate about business transformation, our podcast provides valuable insights and practical advice to help you lead differently and inspire growth.

Join us on this journey to unlock the potential for transformative business success. Tune in to Epochal Growth and start being the change you seek in leadership.

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Epochal Growth | Empowering Leaders to Create Transformative Change

Customer-Centricity Through Journey Mapping with Ben McCormack

June 12, 2024 • Sarah Caminiti • Season 1 • Episode 5

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How can customer journey mapping transform your business strategy? In Episode 6 of Epochal Growth, host Sarah Caminiti sits down with Ben McCormack, currently a fractional executive at Boldr and a seasoned customer experience professional. Ben and Sarah take a closer look at the world of customer journey mapping and its critical role in driving customer-centricity within organizations.

Ben shares the possibilities when you focus on cross-functional collaboration and aligning teams around the customer journey. He provides examples of how journey mapping can pinpoint and resolve issues at various stages, emphasizing the power of naming journey stages to enhance communication and organizational alignment. The episode offers practical techniques for socializing the customer journey, such as customer learning rooms and spotlighting customer stories, highlighting the need for leaders to grasp the entire customer journey to identify trends and root causes of customer challenges.

Discover how journey mapping can unify your company around customer value and drive significant business impact. Tune in to learn how you can leverage this powerful tool to enhance customer experience and achieve greater organizational success.

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“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we’ve been waiting for. We are the change that we seek.”
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